Pondicherry is the small piece of land located near the state of Tamil Nadu. Pondicherry experiences a mishmash of culture where west and east blends to form a new culture. Pondicherry which was once a colony of French hosts various churches as well as various temples of Hindus. Masi Magam Festival is one of the main festivals that celebrated with great pomp and grandeur in Pondicherry.

Masi Magam Festival is the annual festival that takes place on the full moon day in the Tamil month of Masi which falls in between February and March. In this festival various traditional customs are observed like deities from the neighboring temples are brought around Karaikal and many devotees come to take holy dip in the sea to cleanse all the sins. The most significant deity is Sowriraja Perumal of Thirukannapuram. The mythological tale is that Sowriraja Perumal was married to a woman of fisherman community and that made him to enter the fisherman village. The festival is observed on that occasion as the deity enters human society and people offers a hearty welcome to him.

This grand celebration takes place between the months of February and March which is the also known as Mashi according to Tamil calendar. Thousands of tourists gather and take part in the holy occasion.