Hurmur in the Utmur taluk of Adilabad district is inhabited by Pradhans and Gonds. It has Akipen, Avul pen, Masoba and Sathi pen deities located outside the habitation area.

Akipen, the guardian deity of the village, is worshipped at the time of the sowing. It is represented by two small wooden poles fixed to a big pole with a white flag. While installing the deity, some leaves are placed beneath it. The day for the festival and ceremonial rites is chosen according to the convenience of the village elders. This deity is worshipped for the successful germination of seeds. A fowl or a goat is sacrificed and prayers are offered for a good harvest. The ceremony concludes by midday and the villagers sow seeds immediately afterwards.

Avul pen also called pochamma is worshipped in the month of Chaitra and Shravana toward of epidemics. A goat is offered to the deity and its meat is distributed equally among all the house holds in the village. Newly – married couples worship the deity for a happy and prosperous married life.
Medaram Sammakka Sarakka Jathara attracts approximately seven million devotees all across India mainly from Andhra Pradesh, Chhattisgarh, Jharkhand, Maharashtra, Orissa, and Karnataka. Thousands of foreign tourists visit the tribal fair and enjoy the tribal spirit.

The major ritual during the fair is offering Bangaram (Jaggery) to the Goddesses.¬†Pavitra Snanam (means holi bath) in ‘Japanna’ stream near Medaram temple is considered highly auspicious.

Both Goddesses namely Sammakka and Sarakka are placed on a throne locally in Telugu called ‘Gadde’ on which they are worshipped for next three days.

Masoba the boundary deity represented by a triangular stone is worshipped during the Dussehra festival. A goat is sacrificed to the deity and its meat is distributed. The village deity, Satti pen is worshipped in the month of November. Soon after the harvest on a convenient day all the villagers place a small quantity of their new crop before the idol and invoke the deity to bless them with prosperity. The villagers cook and eat only after the Puja is over.