Though the yatra to the shrine of Mata Vaishno Devi is a round-the-year event, the one undertaken during the Navratras is considered the most auspicious. This festival is celebrated in the month of September-October. In order to showcase and highlight the culture, heritage and traditions of the area during this period, the State Tourism Department has instituted the Navratra Festival as an annual event to be held during September-October for all the nine auspicious days of Navratras. A large number of pilgrims pay their obeisance to the deity during the Navratra festival. This festival showcases the culture and traditions of the region among the millions of pilgrims who visit the Vaishnodeviji Shrine during this festival.